Featured In
CartRight from Freight Right makes selling big things online as easy as selling small things online. One plug-in to price curbside or white glove delivery, show duties & taxes where needed, and automate everything from Bill of Lading to doorstep for big & bulky fulfillment.
Cross-border direct-to-consumer (D2C) is not feasible at scale for merchants selling large & high-value goods. Conversely, goods that can be delivered via small parcel enjoy many accessible solutions
As a result, merchants selling large items miss out on growth and profitability potential. Additionally:
50+% merchants do not expand internationally due to complexities around logistics, customs, etc. resulting in lost sales opportunity
30-50% additional cost incurred by brands to work with local distributors
3-5 hours per order of extra time spent to fulfill valuable or bulky product orders
As a result, merchants often:
Close their store off to traffic and potential buyers outside their domestic market
Use an arbitrarily decided dollar amount for freight delivery, resulting in losses if the true costs of delivery exceed that fixed amount
Adopt inconsistent, inefficient practices for handling inconsistent buyer requests
Big & bulky logistics and pricing isn’t the same as parcel logistics. It’s unique, challenging, complex and solutions to solve the challenges of showing true costs at checkout, LTL pricing, domestic fulfillment and even international fulfillment don’t exist.
Merchants must resort to creating their own solutions to fulfill orders or
Bend solutions designed for parcel-sized merchants into their own need
Expensive, specialized 3PLs isn’t the only way to solve the pricing, the fulfillment and market expansion challenges that merchants selling big & bulky goods face.
CartRight from Freight Right is the only all-in-one DTC B2B & B2C merchant-centric logistics solution built for big, bulky and high-valuable items.
CartRight from Freight Right helps big & bulky merchants make pricing and fulfilling orders for big and bulky items as easy as it is to price and fulfill small items.
CartRight helps big & bulky DTC sellers:
1. Automate LTL & White Glove Costs & Fulfillment for Domestic Orders
2. Expand Into New Markets
Click-to-Fulfill Freight Automation
Trigger freight fulfillment directly from Shopify. One click pushes order data to Freight Right, auto-generates the Bill of Lading, and writes tracking updates back to the order. No portals, no copy-paste, no manual follow-ups.
Guaranteed Rates & Margin Control
Lock in freight costs at checkout. Use hardcoded rate cards for predictable pricing or dynamic LTL quoting based on exact dimensions, weight, and destination ZIP. Pass through costs or add markup to protect (or monetize) shipping margin.
Built for Oversized, White-Glove & "Ugly Freight"
Quote and fulfill what standard carriers reject. Offer curbside, threshold, or white-glove delivery at checkout—including oversized items beyond lift-gate limits without over-promising or manual intervention.
Ship to Hard-to-Serve US Regions
Turn blocked destinations into active sales. Get real-time, competitive freight rates for Alaska, Hawaii, Puerto Rico, and Guam without custom workflows or exclusions.
Built-In Risk Protection
Add optional all-risk cargo insurance at checkout or bake it into shipping costs. Claims are paid in weeks, not fought for months under limited carrier liability.
Lightweight Order Management, Included
View and manage all Freight Right orders in one place. Convert non-Freight-Right orders into quotes or shipments, and map complex SKUs and variants to precise freight dimensions for accurate pricing.
| Who's Using CartRight for Domestic Freight? | What’s the Value They Get? |
|---|---|
| Sellers who use flat or “free” shipping and need process improvement | Automates freight rating, checkout, and fulfillment, replacing flat-fee/manual workflows with near-parity landed costs (often within ~$20), live tracking, and materially lower ops overhead through fewer support tickets and simpler order management. |
| Sellers expanding cross-border (Canada/Hawaii/etc.) | Enables automated duties/taxes and import handling at checkout (collect GST/VAT, manage IOR/POA), removing seller exposure. |
| Sellers needing specialty/white‑glove or oversized handling | Exposes dynamic white-glove pricing and request flows at checkout, filling last-mile capability gaps (installation, assembly, specialized crews) and turning one-off complex deliveries into repeatable, revenue-generating programs. |
| Feature | Incumbent Solutions | CartRight |
|---|---|---|
| Domestic Pricing | High Granularity: Precise zip-to-zip rates; often cheaper due to volume. | Benchmark/Hardcoded: Often uses state averages; competes on convenience rather than lowest price. |
| Workflow | Manual Portal: Merchant manually enters dims/weights into common calculator sites for every order | Automated Plugin: "Click-to-fulfill" inside Shopify; auto-generates BOLs and write-back tracking. |
| International | Weak/Non-Existent: Often requires finding a separate broker; high flat rates for Hawaii. | Strong: Enables 45+ countries, DDP (duties paid), and competitive Hawaii/Alaska rates. |
| Service Level | Standard LTL: Curbside and dock delivery focus. | Standard LTL & Specialized: Offers White Glove, assembly, and handling for items >96 inches. |
Instant Pricing at Checkout
See real-time, guaranteed freight rates instantly. No “Call for Quote,” no waiting days for an email. Buy big and bulky items with the same speed and confidence as small parcels.
Delivery Options That Fit Your Needs
Choose your delivery experience at checkout, from economy curbside to premium White Glove with inside delivery, assembly, and debris removal.
Premium Delivery from Any Brand
Get "big-box"-level White Glove and Room of Choice delivery even when buying from smaller, specialty brands that normally can’t offer it.
Buy from Anywhere in the US
Shop from Hawaii, Alaska, Puerto Rico, and Guam with accurate, real-time pricing. No blocked checkouts, no inflated flat rates, just fair pricing based on your location.
No Surprise Charges After You Pay
The price you see at checkout is the final price. Guaranteed rates eliminate post-purchase phone calls asking for more money.
Track Every Step, Stress-Free
Follow your shipment in real time directly from your order page. No guessing, no "where’s my order?" emails.
Faster Resolution if Something Goes Wrong
Optional all-risk insurance means damaged items are resolved in weeks, not months, with faster replacements and less hassle.
Imagine expanding your business into a whole new market without ever having to pickup a phone to source new 3PLs? Or ever having to spend thousands shoring new inventory? It's possible with CartRight installed on your store.
All you need to do is go into your back end and enable new markets and that's it - you're ready to start taking orders!
All-In Landed Costs at Checkout
See total delivered pricing upfront, including freight, duty, VAT, and GST, for 45+ countries. Customers pay everything at checkout for a true Delivered Duty Paid (DDP) experience with no surprise bills on delivery.
Sell Internationally Without Local Entities
Expand globally without registering for VAT, EORI, or local tax IDs. Freight Right acts as Importer of Record, removing legal and administrative barriers to cross-border sales.
Ship Factory-Direct, Not Country-to-Country
Fulfill orders directly from overseas factories to end customers worldwide, bypassing US importation, avoiding double duties, and eliminating unnecessary handling costs.
Customs Compliance, Fully Automated
Automatically generate all required customs paperwork—including complex multi-party commercial invoices—so every order clears customs without manual document prep.
Controlled, Market-by-Market Expansion
Enable international selling one country or product at a time. Choose exactly where you sell and which SKUs ship internationally. No all-or-nothing rollout.
| Who's Using CartRight for New Market Expansion | Revenue & Speed Value | Strategy & Operations Value | Risk & Experience |
|---|---|---|---|
| Sellers Looking to Expand Immidiately | Instantly converts blocked checkouts into completed purchases, capturing demand and revenue that would otherwise be lost due to unavailable shipping options. | Enables the brand to be live and shipping to a new country (e.g., UK) in as little as 10 days without setting up physical infrastructure,. | Allows the brand to strike while the iron is hot, rather than waiting months for traditional logistics to catch up to a viral moment. |
| Sellers with international expansion on their roadmap for the future | Proves expansion is not a "heavy lift," allowing them to launch years ahead of schedule by removing the need for foreign entities and leases. | Enables DTC sales, retaining the 30–50% margin that would otherwise be lost to local distributors. | Allows for low-risk testing (e.g., "50 units first-come-first-serve") to prove demand before committing to long-term inventory. |
| Exclusively domestic-focused merchants | Opens up "blue ocean" markets (e.g., Canada or Australia) where competition and ad costs may be lower than in the US. | Automates the quoting process, removing the operational headache of manual emails that often prevents these merchants from even trying | Freight Right acts as the Importer of Record/Fiscal Rep, shielding the merchant from foreign tax registration and regulatory bureaucracy. |
Expanding a brand selling large items into a new market is all but impossible without middle men, time and planning. Vendor vetting, calling around and meetings holds up what can otherwise be done in a week with Freight Right.
The only way to expand internationally for big and bulky merchants involved lots of time, costly, non-refundable committment and chance.
Freight Right's CartRight solution removes all of this.
Having CartRight installed on your store means all you need to do is enable new regions on your store's back end and that's it - you're all set. You're ready to start handling orders from new markets.
CartRight makes this possible by allowing the merchant to:
1. Fulfill orders from the merchant's warehoused inventory or
2. Fulfill orders from the merchant's factory or supplier
| How Big & Bulky Brands Typically Expand to New Markets | How Freight Right Enables Brand to Expand to New Markets | |
|---|---|---|
| Physical Infrastructure | Must invest in foreign warehouse space and shore inventory before selling | No warehouses needed; allows for testing 45+ new markets instantly |
| Business Operations | Requires establishing new local business entities and tax IDs (VAT/EORI). | Fiscal representation provided; Freight Right acts as the importer of record |
| Fulfillment Strategy | Often relies on local distributors, sacrificing 30–50% of profit margins | Factory-direct fulfillment enables shipping from the source (e.g., China) to the consumer |
| Quoting Process | Requires manual quoting for every buyer, which can take days and kill conversion | Provides real-time landed costs including freight, duties, and taxes in the shopping cart |
| Tariff Exposure | Subject to double duties and handling if goods are first shored in the US before export. | Reduces tariff exposure by bypassing the US for non-US customers |
| Setup Timeline | Expansion is typically viewed as a multi week, month or year project for 2026 or beyond. | Brands can be live and shipping into new countries like the UK in as little as 10 days. |
| Customer Experience | Buyers face "sticker shock" with surprise duty bills of thousands of dollars at the door | Delivered Duty Paid (DDP) ensures no hidden fees or surprise costs after checkout. |
Time-to-Price: minutes, not days. Self-serve checkout or automated ops.
Fewer upcharges: accurate accessorials avoid "+ $400 after checkout."
New regions unlocked: Hawaii, Alaska, Puerto Rico, Guam domestically; 50+ countries cross-border.
Insurance clarity: optional all-risk reduces disputes and speeds replacements.
Enable Cross-Border Expansion Without Setting Up New Business Entities or Warehouses in Other Countries: Empowers merchants to reach international markets seamlessly, tapping into underserved demand for bulky, high-value items.
Reduces Cart Abandonment: Transforms lost sales from “no shipping options” errors into converted checkouts with multiple rate choices.
Zero Upfront Cost for Merchants: Expand into 50+ new countries with a simple plugin installation to your Shopify store.
Scalable and Customizable Platform: Designed for flexibility and growth, allowing integration with Shopify and expansion to other eCommerce platforms.
Reduce US Tariff Exposure: The US is the largest consumer market in the world but due to recent policy decisions that reality isn't as certain for brands looking to break into the US. Freight Right can help expand your brand into new, non-US markets easily to reduce exposure to US tariffs.
CartRight from Freight Right helps merchants create seamless purchasing experiences buyers are used to by handling all the complexities of international logistics, from customs, duties and taxes to last-mile fulfillment, in one place starting with one plugin.
There are many greate freight forwarders. There are many great technology companies. Freight Right is the best of both.
Few companies can make the claim they were a freight company first before becoming a logistics technology company and Freight Right is one of those few.
Freight Right was founded as a global freight forwarding company. Since 2008, Freight Right has become a go-to name in international freight for small shippers and Fortune 500 multinational brands all around the world.
Freight Right serves as a trusted launch partner for technology companies operating at the intersection of ecommerce, logistics, and global trade.
Freight Right and its leadership team have experience working within and alongside technology ecosystems associated with platforms such as Freightos, global freight booking, payment, and marketplace platform, Chain.io, supply chain integration platform, and several AI research initiatives in partnership with the University of Southern California.
Freight Right leadership is regularly sought out by leading media outlets for informed perspective on ecommerce technology, global trade dynamics, and modern logistics.
Freight Right executives have been featured in respected, household-name publications including Bloomberg, Forbes, The Wall Street Journal, Los Angeles Times, and Fox Business, offering commentary grounded in real-world operational experience rather than theory.
Bring one SKU. We’ll show curbside vs. white-glove pricing, duties & taxes (if international), and how orders book automatically.
Book a call today with our team to discuss how Freight Right can help turn your domestic business into an international business.
Q: I want to sell in the UK/Australia, but don't I need to set up a business entity and lease a warehouse there first?
A: No. You can launch without a physical footprint. Our solution allows you to ship directly from your factory (whether in the US, China, or elsewhere) to the end customer. We act as the "Importer of Record" and fiscal representative, meaning you do not need to register for local tax IDs (like VAT or EORI) or establish a foreign subsidiary,,. You can be live and shipping to a new market in as little as 10 days.
Q: My product is manufactured in China/Asia. Do I have to import it to the US before shipping it to European customers?
A: No, and you shouldn't. We can enable "factory-direct" fulfillment. We ship from your manufacturer in China directly to the consumer in the UK, Australia, or Canada. This bypasses "double logistics costs" and "double duties" that would incur if you brought goods into the US first,,. This strategy also helps you avoid US Section 301 tariffs on goods that aren't staying in the US.
Q: How do I avoid "sticker shock" for my international customers regarding duties and taxes?
A: We recommend a Delivered Duty Paid (DDP) model. Our plugin calculates the exact duties, VAT, and GST at checkout based on the destination and HS code. The customer pays this upfront as a "total landed cost," so there are no surprise bills from the carrier at delivery,,. If you prefer, we can also configure it so you (the merchant) subsidize these costs or bake them into the product price to offer "free shipping" while we handle the remittance on the backend.
Q: What happens if a customer in the UK needs a replacement part or a warranty repair?
A: We know that returns and warranties are the most challenging aspect of cross-border freight. For small replacement parts, you can often ship them via standard parcel networks. For larger issues, we can help facilitate swapping the unit, though many merchants choose to send a replacement and abandon the defective unit if return shipping costs are prohibitive.
Q: I’m worried about compliance. How do I know my product is legal to sell in these markets?
A: We assist with product classification (HS Codes) to ensure accurate duty rates,. However, you should verify product-specific regulations, such as voltage differences for electronics or fire safety standards for mattresses in the UK, which can differ from US standards.
Q: I currently have to manually call carriers to get a quote for every oversized order. Can you automate this?
A: Yes. We replace the "manual quoting bottleneck." Our Shopify plugin provides real-time, guaranteed freight rates at checkout. When an order comes in, you simply click "Fulfill" in Shopify, and our system automatically generates the Bill of Lading (BOL) and schedules the pickup, saving your operations team hours of work per order.
Q: I sell large items (saunas/fitness equipment). Can I offer White Glove delivery?
A: Yes. Small businesses often struggle to qualify for White Glove contracts on their own, but our solution allows you to offer tiered delivery options—Curbside, Threshold, or White Glove (assembly and debris removal), directly in the cart,. For markets like the UK, we can even set White Glove as the default to ensure a premium customer experience.
Q: Why can't I just use UPS or FedEx for my items?
A: If your items are "big and bulky" (generally over 150 lbs or large dimensions), parcel networks aren't designed for them. Using them often results in high damage rates because heavy items get thrown around in parcel hubs,. We utilize LTL (Less-Than-Truckload) freight networks designed for palletized, heavy goods.
Q: I currently block sales to Hawaii, Alaska, and Puerto Rico because shipping is too expensive. Can you help?
A: Absolutely. We treat these remote domestic regions like international lanes. We can generate accurate, real-time rates for Hawaii and Alaska, allowing you to unlock these markets instead of displaying a "no shipping options" error,. We can even route items to a local terminal for customer pickup if residential delivery is too costly.
Q: What if my product is too long for a lift gate (over 96 inches)?
A: This is a common issue for items like Reformers or flagpoles. Standard lift gates usually max out at 90-96 inches. Our system can identify these oversized SKUs and quote a "Dock-to-Dock" solution (shipping to a local terminal) or arrange specialized crews to handle the offloading, ensuring the driver doesn't refuse delivery at the curb.
Q: What information do you need from me to get accurate rates?
A: We need precise "load information" for every SKU: the shipping weight and the shipping dimensions (length, width, height) of the packaged product,. If you are shipping internationally, we also need the Harmonized System (HS) code to calculate duties accurately.
Q: How does insurance work? If a carrier damages my freight, do I get paid?
A: Standard carrier liability is very difficult to claim against; they often deny claims or pay cents on the dollar. We offer "All-Risk" insurance as an add-on. With All-Risk, the policy represents you, not the carrier. Claims are typically paid out in weeks, not months, and you don't have to prove carrier negligence.
Q: Will my customers be able to track their freight orders?
A: Yes. We push detailed tracking information directly back into the Shopify order. Your customers can see status updates (e.g., "In Transit," "Delivered") without you having to manually copy-paste tracking numbers or answer "Where is my order?" emails.
Q: My manufacturer handles my shipping right now. Why should I switch to you?
A: When manufacturers handle shipping, they often mark up the cost or use the cheapest, slowest carrier, and you have zero visibility into the process,. By controlling your own freight through our plugin, you get transparency on costs, better service levels (like White Glove), and full tracking visibility.
Q: Can I use this for B2B orders as well as B2C?
A: Yes. Whether you are selling a single unit to a homeowner or a bulk order to a gym or distributor, the system can handle the freight logic. For larger B2B orders, we can even consolidate shipments to lower costs.
